Have you ever wondered how your local destination attracts tourists sustainably? The UNWTO has created a self-assessment tool explicitly designed to help you find hidden gems like yours!

STAR: Self-Assessment Tool to Assist Rural Destinations is a free online resource that uniquely empowers local communities like yours to take the reins of their tourism development. Whether you need help maintaining your cultural heritage, improving your infrastructure, or attracting more tourists, STAR is specifically designed to cater to your needs. You, as the expert on your destination, can evaluate its strengths and weaknesses and make informed tourism decisions.

Why Use STAR?

  • Get a Clear Picture: STAR uses a set of easy-to-understand questions, such as ‘How is your local governance structured?’ and ‘What steps have you taken to ensure the sustainability of your tourism activities? ‘to assess your destination across five key areas: governance, Sustainability, Development, Infrastructure, and Tourist Offerings.
  • Unlock Practical Advice:  Based on your input, STAR creates a customized report with actionable recommendations for enhancing your tourism strategy. This report is a roadmap to success that aligns with UNWTO’s standards for sustainable tourism.
  • Learn from Others: STAR helps you assess and compare your destination with others, giving you valuable insights into best practices. This unique feature enables you to observe what is working for other rural communities and inspires you to take your tourism to the next level!

STAR aligns perfectly with the growing trend of sustainable tourism. It helps communities showcase their unique cultural heritage and natural beauty while protecting the environment and fostering economic growth. Using STAR, you’re not just improving your tourism strategy for today. Invest in a sustainable future for your community, preserving cultural heritage, protecting the environment, and thriving economically. The insights and recommendations from STAR can guide your community towards a more sustainable and prosperous future.

Ready to Take the Next Step?

Head to the UNWTO website to learn more about STAR and access the tool. Once on the website, you’ll find a user-friendly interface to guide you through questions about your destination. These questions cover governance, sustainability, development, infrastructure, and tourist offerings. With its clear instructions and straightforward process, STAR is a valuable resource for any rural community looking to maximise its tourism potential. Follow the prompts, answer the questions to the best of your knowledge, and let STAR do the rest!