Archives: Assignments

What you will produce A complete visitor journey for your concept — actions, thoughts, emotions, a 1–5 score and opportunities across all seven stages, seen through your primary persona’s eyes. Before you start Work in the Customer Journey Mapper workbook (.xlsx). The emotion curve draws itself as you score. What to submit The completed workbook, including your signature moments, pain […]

What you will produce A complete destination story for your carried concept: a finished Destination Story Canvas, plus the story written as you would tell it to your primary persona (300–500 words). Before you start Complete your Destination Story Canvas, and re-read your M02 persona — the story is told to them. What to submit The completed canvas, the written […]

What you will produce Three evidence-based traveller personas, and for each one a tourism experience genuinely suited to them, with your design reasoning. Before you start Work in the Traveller Persona Builder workbook (.xlsx). One persona per sheet. What to submit The completed workbook, plus your three experience recommendations. Maximum 3 files. How it is graded 50 points · 35 to […]

What you will produce An audit of one real tourism experience you know well — what it does well, where it loses memorability, and how you would redesign it. Before you start Complete your Experience Reflection Workbook. The audit builds directly on it. What to submit Your Experience Audit Report (2–4 pages, PDF or Word), plus your completed workbook. […]