1
Set up an EneaViral ™ Advertiser Account with your tourism business details.
2
Upload your ads and choose your billing model (CPM, CPC, CPD).
3
Track your campaigns and see their performance in real-time.
EneaViral ™ Advertiser is our Display Banner Advertising (DBA) system, the first-ever in Kenya dedicated to the travel and hospitality industry. Internet users love DBA because of its visual appeal. As a result, it constituted 61% of global Internet ad spend in 2022 (Statista 2023).
We offer three Interactive Advertising Bureau (IAB)-compliant ad sizes and two custom sizes on EneaViral™ Advertiser as follows:
Medium Rectangle (300 By 250)
Half Page (300 By 600)
EneaViral™ Half Page (600 By 300)
EneaViral™ Large Square (500 By 500)
Billboard (970 By 250)
According to Hall of Fame advertising inductee and legend Elias St. Elmo Lewis, the mission of an advertisement is to attract a reader so that they will look at the advertisement and start to read it; then to interest them so that they will continue to read it; then to convince them, so that when they have read it, they will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. Lewis’ principles today live on in the AIDA model, which we highly recommend you build your digital advertising campaigns on. The infographic below explains each step.
Pay for every 1,000 impressions your Display Ads get. Ideal for attention-building.
Pay for the number of times visitors click on your Display Ads. Good for driving action.
Decide how many days you want your ad to be visible. Use to sustain interest and desire.
Pay for every lead generated at the early stages of the funnel. Works well for lead generation.
Pay for the number of acquisitions bottom of the funnel when customers are buying. Good for conversion.
Let our algorithms do the work for you by optimising your campaign. Gives you the best of each world.
That gives you a Click-Through Rate (CTR) above the Travel and Hospitality industry benchmark for more bookings.
Because EneaViral ™ is exclusive to the travel and hospitality industry, your ads resonate with our holiday-seeking visitors.
Once you sign up for EneaViral ™ you can track your metrics, manage your campaigns and, renew your subscriptions.
Getting your campaign started is simple.
1. Register as an advertiser
Create your EneaViral™ advertiser account on the website and submit your details for approval.
2. Build your campaign
Once your account is approved, log in to your advertiser dashboard and set up your campaign. Choose the audience you want to reach, your budget, advertising channel, campaign start date and duration.
3. Upload your creative
Add your banner or other campaign artwork. This is your opportunity to make your message stand out, so use creative that is clear, compelling and designed to catch the right attention.
4. Fund your account
Add funds to your EneaViral™ account using your preferred payment method.
5. Go live
Once everything is set, your campaign is ready to run. Sit back and let EneaViral™ put your message in front of your chosen audience. From registration to campaign launch, EneaViral™ is designed to make digital advertising simple, flexible and accessible — without requiring you to be an advertising expert.
As many as you need. EneaViral™ places no limit on the number of creatives you can upload. But while quantity gives you room to experiment, quality is what captures attention. A great creative should make someone pause, look twice and want to know more. Experiment with different messages, images and calls to action to discover what resonates best with your audience. The more compelling the creative, the more you give your campaign a chance to stand out. Don’t have an in-house creative team? Our CreativeQuest solution can help you turn your ideas into attention-grabbing travel content.
Absolutely. And you have plenty to choose from. When you advertise through EneaViral™, you are not limited to a single position or format. You can choose from more than 30 placement options and over 4 advertising formats, giving you the flexibility to decide where and how you want your message to appear. Whether you want your campaign to blend naturally into content, command attention in a prominent position or reach customers in a particular part of the platform, you have the freedom to build your campaign around your objective.
Once your payment has been received, your campaign can go live on EneaViral™ within 24 business hours. To keep your campaign running without interruption, make sure your EneaViral™ account has sufficient funds. A topped-up account means your campaign can keep working while you focus on your business.
Paying for your EneaViral™ campaigns is simple. You can currently fund your account using mobile or card money.
