In an age when travel decisions weigh heavily on sustainability, the Best Tourism Villages 2024 by UN Tourism shine as a beacon of hope and innovation. These villages, a curated selection from over 260 applicants spanning 60+ UN Member States, represent a harmonious blend of culture, community, and conservation. For travellers seeking authentic experiences, this initiative offers unparalleled opportunities to explore the untapped beauty of rural destinations while contributing to global sustainability efforts. Curiously, Kenya was glaringly missing from this year’s list after enjoying a star-studded past.

Why Rural Tourism is the Future

Imagine wandering through lush valleys, tasting heirloom recipes handed down for generations, or discovering ancient crafts preserved by local artisans. These aren’t just fleeting moments but transformative experiences deeply rooted in the essence of the Best Tourism Villages 2024.

“Tourism is a vital tool for inclusion,” emphasised UN Tourism Secretary-General Zurab Pololikashvili. By showcasing local traditions and fostering economic growth, tourism becomes a catalyst for sustainable development. Each recognised village demonstrates that rural communities, often overlooked, are pivotal in the fight against cultural erosion and environmental degradation.

Take, for example, Jatiluwih, Indonesia, a UNESCO World Heritage site celebrated for its centuries-old rice terraces. Visitors can immerse themselves in the Subak irrigation system, a communal farming method that epitomises environmental sustainability. Meanwhile, Ruboni, Uganda, nestled at the foot of the Rwenzori Mountains, invites travellers to experience the vibrant life of the Bakonzo people through guided hikes and storytelling.

What Makes These Villages Stand Out?

The Best Tourism Villages 2024 were evaluated on nine pillars, from cultural resource preservation to governance and connectivity. This holistic approach ensures that each destination offers an enriching experience without compromising its heritage or environment.

Villages like Óbidos, Portugal, dazzle with their medieval charm, while Trevelin, Argentina, invites wine enthusiasts to sip on exquisite Patagonian wines amid breathtaking landscapes. Whether it’s environmental conservation in Romoos, Switzerland, or the cultural splendour of Anogeia, Greece, each village reveals its unique narrative.

Additionally, the Upgrade Programme ensures inclusivity by mentoring aspiring villages, enabling them to meet rigorous standards. This year, seven villages, including Bo Suak, Thailand, and Grand Baie, Mauritius, transitioned from the programme to full recognition—a testament to the initiative’s transformative potential.

Despite missing from this year’s list, Kenya’s rural destinations have long epitomised the ethos of sustainable tourism. From the iconic Maasai Mara conservancies to the verdant tea plantations of Kericho, Kenyan villages are a masterclass in blending cultural heritage with environmental stewardship. The allure of Kenya’s villages lies in their authenticity. Imagine wandering through the cobbled streets of Gedi, an ancient Swahili village now entwined with the forest or enjoying the warm embrace of Samburu’s community tourism projects. These are experiences not merely for sightseeing but for connecting—with the land, the people, and their stories.

The Traveller’s Role in Shaping Sustainable Tourism

For travellers, venturing into the villages is more than a holiday; it’s a pledge to sustain local economies, embrace eco-friendly practices, and cherish cultural diversity. Tourism, when guided by such principles, enriches not just the visitor but also the host community.

By choosing these destinations, you participate in a global movement that combats depopulation, fosters innovation, and preserves heritage. Whether you’re sipping traditional tea in San Casciano dei Bagni, Italy, or exploring the breathtaking landscapes of Vorokhta, Ukraine, your presence supports a sustainable future.

Plan Your Journey Today

The Best Tourism Villages 2024 list is not just a guide—it is an invitation to be part of a legacy. Get the full list for your bucket list planning.