South Africa’s annual travel and tourism trade show, INDABA, which has attracted major players in Kenya’s tourism sector will open on Friday 6th at the Inkosi Albert Luthuli Convention Centre (Durban ICC), Durban.
Local hoteliers, game lodges, national reserves, tour operators and travel agents have signed up to take part in the expo in an effort to market the country’s tourism products.
INDABA is one of the largest tourism marketing events on the African calendar and one of the top 3 ‘must visit’ events of its kind on the global calendar. It showcases the widest variety of Southern Africa’s best tourism products and attracts international visitors and media from across the world.
INDABA is owned by South African Tourism and organised by Witch & Wizard Creative (Pty) Ltd. For 2 years in a row, INDABA has won the award for Africa’s best travel and tourism show.
It is a 4-day trade event that attracts well over 13,000 delegates from the travel tourism and related industries. This year’s event is dubbed ‘Playing Globally, Winning Locally’.
Among the exhibitors from Kenya at this major tourism event, will be the Kenya Tourism Board through its brand, Magical Kenya, which has lined up a range of events during the exhibition. The expo ends on the 11th of May.