Imagine a world where tourism does not just show you the beauty of a destination but enhances it with transformative technology. The Global Artificial Intelligence Challenge is the key to unlocking this future. Designed for innovators and visionaries, this initiative invites global participants to redefine travel using the power of AI. Whether you’re an entrepreneur, tech enthusiast, or a dreamer with a big idea, this is your opportunity to make a lasting impact.

AI is more than just a buzzword; it is a force reshaping the global economy. With projections to contribute up to $19.9 trillion by 2030, it is no surprise that tourism, a cornerstone of global connectivity, is embracing its transformative potential. According to Natalia Bayona, UN Tourism Executive Director, AI represents “the future of tourism: intelligent, efficient, and sustainable.” The Challenge embodies this ethos, pushing for innovation that enhances tourism experiences, promotes sustainability, and drives inclusive growth.

But what exactly is the Global Artificial Intelligence Challenge? It’s a stage for creative solutions to four key pillars: branding and marketing, smart destinations, scalable education, and operational efficiency. Imagine AI-powered systems that elevate a traveller’s journey through personalised itineraries or destinations that use deep technologies to manage resources intelligently. The possibilities are boundless.

Zurab Pololikashvili, UN Tourism Secretary-General, underscores the importance of innovation, stating, “This Challenge is a unique opportunity for creative minds to contribute to the sustainable and inclusive growth of the tourism sector.” With over 20,000 participants from past initiatives, this global movement has already ignited ideas that have reshaped the industry.

Why Should You Join?

This Challenge offers unparalleled opportunities if a vision of smarter, greener tourism drives you. Successful applicants will benefit from:

1. Expert Guidance: Winners will receive a two-month incubation programme at SPARK, the prestigious innovation hub of Les Roches.
2. Global Exposure: Showcase your projects at international tourism events, enhancing visibility and access to investors.
3. Networking: Join a community of trailblazers shaping the future of tourism.

Applications are open until 31 March 2025, giving you the chance to develop a proposal that addresses creativity, feasibility, and scalability. Finalists will pitch their solutions at the UN Tourism Tech Adventures in late 2025, gaining a platform to turn ideas into global realities.

Building a Better Tomorrow

Tourism isn’t just about travel; it’s a tool for inclusive economic growth and sustainable development. Since 2018, UN Tourism has spearheaded 32 startup innovation challenges across 150+ countries, directly contributing to the UN Sustainable Development Goals. The Global Artificial Intelligence Challenge continues this legacy by championing digital transformation and governance.

Are you ready to transform the future of tourism? With the clock ticking, now’s the time to act. Whether you’re leveraging AI for smarter destinations or creating scalable educational tools, this is your moment to shine. Submit your proposal and step into a world where innovation meets wanderlust.