Writing Your SafariQuest Profile Intro

The SafariQuest™ Booking Engine is full of cool tools that you can use to
showcase the features of your product or service offering – amenities, star rating, location, number of rooms, etc. – so do not worry much about this when writing your introduction or description. Tell your story instead! People love and easily connect with stories of journeys taken to be where we are.

They love to hear how the idea was mooted. Who was in that first meeting? Where did it happen? What has it taken to be here today? What does the future look like? Focus on these things to tell your captivating story. As a guide, you can include things like:

• Rooms important guests have slept in, tours important clients went
  on or even cars that were used that are now a classic.
• If there are interesting secrets or facts the public knows little of, such as the meanings of brand names, you can bring them out.
• Feel free to reveal the awkward first moments trying to put together
  your first tour and how things almost went wrong!
• Be human!

Remember to Optimise your Profile for SEO

As you craft your story, remember you are not writing just for your human clients but also for Search Engines. These are a few basic pointers to help you in that delicate balance:

• Let your narrative be at least 300 words and above.
• There’s no rule of thumb, but keeping your listing title short and compelling is smart. Most studies recommend between 50 and 60 characters.
• Make sure you use the right brand names for your business or names of places, monuments, etc. For hotels that are part of a collection, make sure to mention the individual hotel more. Ensure the names of notable places in your tour are correct.