Upload your ads and choose your billing model (CPM, CPC, CPD).
3
Get Engagement
Track your campaigns and see their performance in real-time.
Why Advertise With Us
EneaViral ™ Advertiser is our Display Banner Advertising (DBA) system, the first-ever in Kenya dedicated to the travel and hospitality industry. Here. ads become an extension of the content visitors are already looking for instead of an annoyance.
Five Ad Choices
We offer three Interactive Advertising Bureau (IAB)-compliant ad sizes and two custom sizes on EneaViral™ Advertiser as follows:
Medium Rectangle (300 By 250)
Half Page (300 By 600)
EneaViral™Half Page (600 By 300)
EneaViral™ Large Square (500 By 500)
Billboard (970 By 250)
According to Hall of Fame advertising inductee and legend Elias St. Elmo Lewis, the mission of an advertisement is to attract a reader so that they will look at the advertisement and start to read it; then to interest them so that they will continue to read it; then to convince them, so that when they have read it, they will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. Lewis’ principles today live on in the AIDA model, which we highly recommend you build your digital advertising campaigns on. The infographic below explains each step.
Four Billing Models
Reach
Pay per 1,000 views of your ad. Ideal for attention-building.
Traffic
Pay for the number of times visitors click on your Display Ads. Good for driving action.
Results
Pay per booking, sale or enquiry. This needs a short tracking code on your confirmation page; we generate it for you.
Time
Decide how many days you want your ad to be visible. Use to sustain interest and desire.
What You Get
High Conversion.
Because the niche nature of our ad system means you are not competing for space with ads from other industries – only travel.
Optimised for Travel.
Because EneaViral ™ is exclusive to the travel and hospitality industry, your ads resonate with our holiday-seeking visitors.
Full Account Access.
Once you sign up for EneaViral ™ Advertiser you can create and manage your campaigns, and track performance
Register as an advertiser
Create your EneaViral™ Advertiser account on the website and submit your details for approval.
Build your campaign
Once your account is approved, log in to your advertiser dashboard and set up your campaign. Choose the audience you want to reach, your budget, advertising channel, campaign start date and duration.
Upload your creative
Add your banner or other campaign artwork. This is your opportunity to make your message stand out, so use creative that is clear, compelling and designed to catch the right attention.
Fund your account
Add funds to your EneaViral™ Advertiser account. You can use M-PESA, Airtel Money or card.
Go live
Once everything is set, your campaign is ready to run. Sit back and let EneaViral™ Advertiser put your message in front of your chosen audience. From registration to campaign launch, EneaViral™ Advertiser is designed to make digital advertising simple, flexible and accessible — without requiring you to be an advertising expert.
How many banners can I upload.
As many as you need. EneaViral™ Advertiser places no limit on the number of creatives you can upload. But while quantity gives you room to experiment, quality is what captures attention. A great creative should make someone pause, look twice and want to know more. Experiment with different messages, images and calls to action to discover what resonates best with your audience. The more compelling the creative, the more you give your campaign a chance to stand out. Don’t have an in-house creative team? Our CreativeQuest solution can help you turn your ideas into attention-grabbing travel content.
Can I choose my ad placement.
Absolutely. And you have plenty to choose from. When you advertise through EneaViral™ Advertiser, you are not limited to a single position or format. You can choose from 20 placements across the blog, the site and the newsletter, in five sizes. This gives you the flexibility to decide where and how you want your message to appear. Whether you want your campaign to blend naturally into content, command attention in a prominent position or reach customers in a particular part of the platform, you have the freedom to build your campaign around your objective.
How long does it take to go live.
Once your payment has been received, your campaign goes live as soon as payment is confirmed. New accounts are approved within 48 business hours. To keep your campaign running without interruption, make sure your EneaViral™ Advertiser account has sufficient funds. A topped-up account means your campaign can keep working while you focus on your business.
How do I pay.
Paying for your EneaViral™ Advertiser campaigns is simple. You can currently fund your account using mobile or card money.
