Kenya is now a safe post-Coronavirus travel destination. This news comes weeks after the World Travel and Tourism Council (WTTC) unveiled its Safe Travels stamp. The stamp becomes the world’s first-ever global safety and hygiene stamp for Travel and Tourism explicitly designed to address COVID-19 and similar outbreaks. Kenya received the mark after it complied with WTTC’s protocols. The protocols equip sector players with the insights and toolkits to ensure the safety and security of travellers in the wake of the COVID-19 pandemic.

The Idea

The thinking behind this is that the new normal of travel should not take away the authenticity and meaningfulness of travel experiences. It should also protect the livelihoods of millions who depend on travel and tourism while contributing to sustainable economic growth.

So far WTTC has published rules for at least eleven industries, including hospitality, attractions, outdoor retail, aviation, airports, short-term rentals, cruise, tour operators, convention centres and MICE, car rental and insurance.

The stamp features the logo of the World Travel and Tourism Council next to that of the industry player. A green circle sits behind the two logos with the words, ‘Safe Travels’. The stamp is free to use. It enables travellers and other stakeholders to identify validated destinations and companies that have conformed to WTTC’s Safe Travels Protocols.

According to WTTC, over 1,200 companies, and over 80 destinations around the world, bear the mark for safe travels. Kenya is among the 80 global destinations certified to use the Safe Travels stamp alongside the Magical Kenya Logo. So when COVID-19 is behind us, and the lockdowns and curfews no longer exist, feel free to visit Kenya. The magic still awaits you because Hakuna Matata – you will be safe!