1
Set up an EneaViral ™ account with your tourism business details.
2
Upload your ads and choose your billing model (CPM, CPC, CPD).
3
Track your campaigns and see their performance in real-time.
EneaViral ™ is our Display Banner Advertising (DBA) system, the first-ever in Kenya dedicated to the travel and hospitality industry. Internet users love DBA because of its visual appeal. As a result, it constituted 61% of global Internet ad spend in 2022 (Statista 2023).
We offer three internationally accepted ad sizes on EneaViral™ as follows:
Medium Rectangle (300 By 250)
Half Page (300 By 600)
Billboard (970 By 250)
According to Hall of Fame advertising inductee and legend Elias St. Elmo Lewis, the mission of an advertisement is to attract a reader so that they will look at the advertisement and start to read it; then to interest them so that they will continue to read it; then to convince them, so that when they have read it, they will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. Lewis’ principles today live on in the AIDA model, which we highly recommend you build your digital advertising campaigns on. The infographic below explains each step.
Cost Per Mille (CPM)
Pay for every 1,000 impressions your Display Ads get. Ideal for attention-building.
Cost Per Click (CPC)
Pay for the number of times visitors click on your Display Ads. Good for driving action.
Cost Per Days (CPD)
Decide how many days you want your ad to be visible. Use to sustain interest and desire.
That gives you a Click-Through Rate (CTR) above the Travel and Hospitality industry benchmark for more bookings.
Because EneaViral ™ is exclusive to the travel and hospitality industry, your ads resonate with our holiday-seeking visitors.
Once you sign up for EneaViral ™ you can track your metrics, manage your campaigns and, renew your subscriptions.
How many banners can I upload.EneaViral ™ has no limits. Ultimately, quality is king. Your creative has got to have the wow effect. If you lack in-house capacity, check out our CreativeQuest solution.
How long does it take to go live.Once you make the payments, your campaign goes live on EneaViral ™ in 24 business hours. Make sure to top up your account to avoid going offline.
Can I choose my ad placement.Yes, you can! When you advertise on EneaViral ™, you are actually spoilt for choice. You have over 30 placement options and more than 4 ad formats to choose from.
How do I pay.You can pay through bank transfer, M-PESA, Visa, or Mastercard. We are constantly exploring other options and we will keep you posted.
