As you craft your story, remember you are not writing just for your human clients but also for Search Engines. These are a few basic pointers to help you in that delicate balance:

• Let your narrative be at least 300 words and above.
• There’s no rule of thumb, but keeping your listing title short and compelling is smart. Most studies recommend between 50 and 60 characters.
• Make sure you use the right brand names for your business or names of places, monuments, etc. For hotels that are part of a collection, make sure to mention the individual hotel more. Ensure the names of notable places in your tour are correct.