As you craft your story, remember you are not writing just for your human clients but also for Search Engines. These are a few basic pointers to help you in that delicate balance:
- Let your narrative be at least 300 words and above.
- There’s no rule of thumb, but keeping your listing title short and compelling is smart. Most studies recommend between 50 and 60 characters.
- Make sure you use the right brand names for your business or names of places, monuments, etc. For hotels that are part of a collection, make sure to mention the individual hotel more. Ensure the names of notable places in your tour are correct.
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