Course Content
Social Media Marketing
In this topic, you will develop the skills to use social media platforms to promote your tourism business and engage with customers.
Search Engine Optimization
This topic will show you how to optimize your website and content for search engines, using techniques such as keyword research, on-page optimization, and technical SEO.
Search Engine Marketing
When you search something on Google or Bing, you must’ve encountered links with ‘Ad’ written below them. They are promotional links, and companies pay Google for those SERP positions. Those ads help businesses in generating brand awareness and attracting new customers. Such paid promotion on search engines is called Search Engine Marketing. Like social media platforms, Google and other search engines offer businesses to run paid ads on their platforms. You should know how to create and implement effective Google ads to get the maximum return on your investment. This module will teach you the same, along with the differences between SEM and SEO.
Email Marketing
In this topic you will cover the basics of email marketing, including how to create and send newsletters, automated email campaigns, and segmented email lists.
Web Analytics
In this topic you will learn how to use analytics tools and metrics to track the success of digital marketing efforts and make data-driven decisions.
Digital Marketing for Travel
About Lesson

That’s why this module will teach how to build and apply a social media strategy. It will teach you about the Social Media Landscape, the differences in different social media platforms, their usage, and how you can perform competitive research.

Every social media platform is different. For example, Instagram focuses on short video clips and images, whereas YouTube focuses only on long videos. Similarly, Snapchat focuses on videos lasting only for a few seconds, whereas LinkedIn focuses on videos, photos, and text-based posts.

You should know what works on which platform to capitalize on its audience. This section covers competitive research, which will help you understand your competition and figure out what works for them and what doesn’t.

Competitor research can help you stand out in your industry and attract more customers. You will learn how to run ads on Facebook and other platforms in this module to ensure that you can avoid many rookie mistakes marketers make while launching ad campaigns.

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