That’s why this module will teach how to build and apply a social media strategy. It will teach you about the Social Media Landscape, the differences in different social media platforms, their usage, and how you can perform competitive research.
Every social media platform is different. For example, Instagram focuses on short video clips and images, whereas YouTube focuses only on long videos. Similarly, Snapchat focuses on videos lasting only for a few seconds, whereas LinkedIn focuses on videos, photos, and text-based posts.
You should know what works on which platform to capitalize on its audience. This section covers competitive research, which will help you understand your competition and figure out what works for them and what doesn’t.
Competitor research can help you stand out in your industry and attract more customers. You will learn how to run ads on Facebook and other platforms in this module to ensure that you can avoid many rookie mistakes marketers make while launching ad campaigns.