Course Content
Fundamentals of Marketing
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The Evolution of Marketing
Organic Marketing (Unpaid Advertising)
Inorganic Marketing (Paid Advertising)
What is digital marketing
Digital Vs Traditional Marketing
Social Media Marketing
In this topic, you will develop the skills to use social media platforms to promote your tourism business and engage with customers.
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Search Engine Optimization
This topic will show you how to optimize your website and content for search engines, using techniques such as keyword research, on-page optimization, and technical SEO.
Search Engine Marketing
When you search something on Google or Bing, you must’ve encountered links with ‘Ad’ written below them. They are promotional links, and companies pay Google for those SERP positions. Those ads help businesses in generating brand awareness and attracting new customers. Such paid promotion on search engines is called Search Engine Marketing. Like social media platforms, Google and other search engines offer businesses to run paid ads on their platforms. You should know how to create and implement effective Google ads to get the maximum return on your investment. This module will teach you the same, along with the differences between SEM and SEO.
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Email Marketing
In this topic you will cover the basics of email marketing, including how to create and send newsletters, automated email campaigns, and segmented email lists.
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Web Analytics
In this topic you will learn how to use analytics tools and metrics to track the success of digital marketing efforts and make data-driven decisions.
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Digital Marketing for Travel
About Lesson

In the first module, you’ll learn how marketing has evolved and its fundamentals. Even though marketing has shifted from offline to online, almost all of its principles are still the same. Understanding the basic principles of marketing will help you in becoming a competent digital marketer. You’d get to know the marketing concepts all marketing managers use to promote their brands and companies.

This section also teaches you how to create a successful marketing strategy and perform marketing communication through digital channels. Devising a robust and dynamic marketing strategy is one of the first things in any digital marketing campaign.

Similarly, understanding how you can communicate your ideas through modern digital channels will help you create the necessary foundation. By the end of this module, you’d know the steps to make a marketing strategy through digital media and metrics.

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