In the first module, you’ll learn how marketing has evolved and its fundamentals. Even though marketing has shifted from offline to online, almost all of its principles are still the same. Understanding the basic principles of marketing will help you in becoming a competent digital marketer. You’d get to know the marketing concepts all marketing managers use to promote their brands and companies.
This section also teaches you how to create a successful marketing strategy and perform marketing communication through digital channels. Devising a robust and dynamic marketing strategy is one of the first things in any digital marketing campaign.
Similarly, understanding how you can communicate your ideas through modern digital channels will help you create the necessary foundation. By the end of this module, you’d know the steps to make a marketing strategy through digital media and metrics.