Search engine optimization refers to modifying your website and web pages, so they rank better on SERPs (Search Engine Result Pages). SEO is a significant sector of digital marketing, affecting the brand image, revenue, and reputation of a company considerably.
Businesses require good SEO to get ahead of their competition and get new customers. This module teaches you how to build an SEO strategy to rank your website higher. You’ll learn about the various SEO branches such as Link Building, On-page & Off-page SEO, Keyword Strategy, etc. After learning these skills, you can apply them to a website and enhance its ranking substantially.