Course Content
Fundamentals of Marketing
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The Evolution of Marketing
Organic Marketing (Unpaid Advertising)
Inorganic Marketing (Paid Advertising)
What is digital marketing
Digital Vs Traditional Marketing
Social Media Marketing
In this topic, you will develop the skills to use social media platforms to promote your tourism business and engage with customers.
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Why Social Media
The Right Platform
Search Engine Optimization
This topic will show you how to optimize your website and content for search engines, using techniques such as keyword research, on-page optimization, and technical SEO.
Search Engine Marketing
When you search something on Google or Bing, you must’ve encountered links with ‘Ad’ written below them. They are promotional links, and companies pay Google for those SERP positions. Those ads help businesses in generating brand awareness and attracting new customers. Such paid promotion on search engines is called Search Engine Marketing. Like social media platforms, Google and other search engines offer businesses to run paid ads on their platforms. You should know how to create and implement effective Google ads to get the maximum return on your investment. This module will teach you the same, along with the differences between SEM and SEO.
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Introduction
Email Marketing
In this topic you will cover the basics of email marketing, including how to create and send newsletters, automated email campaigns, and segmented email lists.
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Email Marketing Introduction
Web Analytics
In this topic you will learn how to use analytics tools and metrics to track the success of digital marketing efforts and make data-driven decisions.
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Introduction
Digital Marketing for Travel
About Lesson

Search engine optimization refers to modifying your website and web pages, so they rank better on SERPs (Search Engine Result Pages). SEO is a significant sector of digital marketing, affecting the brand image, revenue, and reputation of a company considerably.

Businesses require good SEO to get ahead of their competition and get new customers. This module teaches you how to build an SEO strategy to rank your website higher. You’ll learn about the various SEO branches such as Link Building, On-page & Off-page SEO, Keyword Strategy, etc. After learning these skills, you can apply them to a website and enhance its ranking substantially.

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