Course Content
Fundamentals of Marketing
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The Evolution of Marketing
Organic Marketing (Unpaid Advertising)
Inorganic Marketing (Paid Advertising)
What is digital marketing
Digital Vs Traditional Marketing
Social Media Marketing
In this topic, you will develop the skills to use social media platforms to promote your tourism business and engage with customers.
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Why Social Media
The Right Platform
Search Engine Optimization
This topic will show you how to optimize your website and content for search engines, using techniques such as keyword research, on-page optimization, and technical SEO.
Search Engine Marketing
When you search something on Google or Bing, you must’ve encountered links with ‘Ad’ written below them. They are promotional links, and companies pay Google for those SERP positions. Those ads help businesses in generating brand awareness and attracting new customers. Such paid promotion on search engines is called Search Engine Marketing. Like social media platforms, Google and other search engines offer businesses to run paid ads on their platforms. You should know how to create and implement effective Google ads to get the maximum return on your investment. This module will teach you the same, along with the differences between SEM and SEO.
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Introduction
Email Marketing
In this topic you will cover the basics of email marketing, including how to create and send newsletters, automated email campaigns, and segmented email lists.
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Email Marketing Introduction
Web Analytics
In this topic you will learn how to use analytics tools and metrics to track the success of digital marketing efforts and make data-driven decisions.
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Introduction
Digital Marketing for Travel
About Lesson

In this section, you’ll learn how you can design compelling email campaigns. You’ll learn about the best designing tools, develop a content strategy, and decide on fundamental metrics.

Email marketing is a preferred choice for many digital marketers because of its high potency. According to the statistics, around 99% of users check their emails every day. On top of that, many of them check their email around 20 times a day. Email generates better engagement for companies, too, and helps them in staying in touch with their existing customers.

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