If you’re new to digital marketing, it’s important to familiarize yourself with some essential terms that you’ll come across frequently. First up is SEO, which is all about optimizing your website to rank higher in search engine results. This can help potential customers find your business more efficiently. Another term to know is SEM, which involves running paid ads that appear in search engine results. Social media marketing is another crucial aspect of digital marketing. It involves promoting your business on various social media platforms to reach a wider audience.

Email marketing is also essential, allowing you to send targeted emails to engage and nurture leads. One crucial metric to remember is conversion rate, which is the percentage of website visitors who complete a desired action. For example, if you run a small boutique hotel, you might use SEO techniques to optimize your website’s content to appear on the first page of search results when travellers search for “charming boutique hotels in [your city].” This can increase your visibility and attract more potential guests to your site.

As you work through this module, you’ll gain a solid foundation in understanding the role of digital marketing in the travel industry. Remember, having a solid digital presence and understanding key terminology are crucial steps toward effectively reaching and engaging with your target audience. We’ll explore creating a captivating online experience for potential travellers in the upcoming lessons. See you there!