If you’re looking to promote your travel business on social media platforms, it’s essential to understand the basics of paid advertising. You’ll want to explore targeting options, ad formats, and budget considerations specific to the travel industry. To get a better understanding of how this works in practice, an excellent example to study is how Airbnb uses Facebook Ads. They’ve been able to reach potential travellers with personalized accommodation recommendations based on their interests and travel history. By learning from successful campaigns like this, you can create effective social media ads that drive traffic to your travel business.