In today’s travel industry, having a solid digital presence is not just a nice-to-have but a must-have to remain competitive. This is because travellers now tend to research and plan their trips online, from browsing different destinations to making accommodation bookings. For instance, TripAdvisor’s user-generated reviews have become indispensable to most travellers’ decision-making process. This is because they provide valuable insights into the quality of different accommodations and destinations, ultimately impacting the reputation and bookings of businesses in the travel industry.
Module 1: Introduction to Digital Marketing for Travel Professionals
Module 2: Building a Strong Online Foundation
Module 3: Social Media Marketing for Travel Professionals
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