UX design is about creating an enjoyable, efficient, and intuitive user experience. To achieve this, designers focus on fundamental principles such as simplicity, consistency, and accessibility. These principles ensure that users can easily navigate the interface and accomplish tasks without confusion or frustration.

For a practical example, let’s look at the Airbnb website. One key feature that makes the site user-friendly is the ability to filter and sort listings based on specific preferences. This lets users quickly find the perfect accommodation that meets their needs without sifting through countless irrelevant options. By providing this personalized and efficient user experience, Airbnb has become a go-to platform for travellers worldwide.