Advertising on Kenya Geographic may be the best decision you ever make for your travel and tourism business. We only run advertising content that is relevant to travel buyers. By targeting ads to your niche market this way, you avoid wasting your impressions to totally uninterested and unrelated audiences. Why advertise to general websites and other hit-and-miss sites when you can target your specific industry audience?
At Kenya Geographic, we provide a dedicated platform to serve the advertising needs of the tourism and hospitality industry for the first time in Kenya. As a result, your ads will never be considered spam by our community of visitors because the very thing you are advertising is what they are actually looking for.
Why Advertise with Kenya Geographic?
Studies have established time and time again that niche websites have the most passionate users on the web, thus delivering an audience with the highest ratio of Click-Throughs and conversions. For some time now, we have boasted an impressive industry average Click-Through Rate (CTR) of 0.60% (Admitad, 2020) for our Display Banner Ads, and we intend to keep growing this going forward. According to WordStream, a Google Premier Partner and a Bing Elite Partner, the Google Display Network (GDN) industry benchmark for the Travel and Hospitality industry is 0.47%. So we are not doing badly at 0.6%!
At Kenya Geographic, we have evolved a set of innovative conversion-yielding services for the tourism industry. We aim to be a one-stop-shop for industry players to connect and engage with their target audience cost-effectively. Below is a detailed description of our service range.
Display Banner Advertising (DBA)
Display Banner Advertising commands a 23% global online market share presently and is the second largest form of advertising in the world after Search Engine Advertising (49%).
We offer three ad sizes in line with international digital advertising standards as follows:
- Large Rectangle (336 By 280)
- Leaderboard (728 By 90)
- Banner (468 By 60)
SafariQuest™ Booking Engine
SafariQuest™ is our homegrown online accommodation and tour booking engine. The engine makes us the first local Online Travel Agency (OTA) in Kenya. SafariQuest provides tourism businesses with the flexibility of selling their accommodation, tour packages and vehicle hire. The engine further enables property owners to manage their day-to-day front desk booking tasks easily.
Unlike most booking engines in the market, SafariQuest™ gives full management control to property owners to update their details at any time. They can, for instance, add room extras or offer special discounts to returning guests and change room pricing based on the season or run Black Friday campaigns. In addition, the system comes complete with a customer review platform that enables past guests to rate their property experience.
A subscription fee charged monthly considers the number of properties in an account, among other things. Additionally, a 10% commission is charged on every online booking made per room. Once a property's account is activated, the property manager can immediately take advantage of the back-end management system to run day-to-day booking tasks and track incomes earned with ease.
The TravelHive™ Merchandising
The TravelHive™ is our state-of-the-art online travel merchandise shop. The fully eCommerce shop offers a range of digital and physical merchandise for travellers to buy. In addition, the shop has a multi-vendor functionality which allows other brands to also sell on the platform at an agreeable commission. The catalogue currently includes Apparel Bags, Guidebooks, Art Collectibles, Luggage, Artefacts, Footwear and Outdoor Gear.
Besides our paid services, we also have a range of exciting ways to build your visibility online absolutely for FREE!
- User Reviews and Comments
Commenting on or reviewing our listed properties or blog posts is an excellent way to build your online visibility. When you discuss or review a property on our site, we allow you to leave a weblink back to your website. The weblink enables you to share in the traffic and visibility we enjoy in the marketplace. In addition, we now have a unique reward system for signed-up visitors where they earn SafariCoins™. The SafariCoins™ is our first stage in introducing a travel cryptocurrency which will be the first of its kind in Kenya. Our system will track your engagement (logins and comments.) on the website and reward you with SafariCoins. In the future, you will be able to use your earned SafariCoins™ to purchase products at The TravelHive™ or even book a tour or a room on SafariQuest™!
- Guest Blogging
One way to increase visibility to your online resource is to Guest Blog. Guest blogging is becoming a powerful tool to promote an upcoming brand. By joining our team of Guest Bloggers, you connect with a growing community of travellers who frequent our award-winning website and award-nominee Blog to read first-hand narratives of travellers who have been there; done that? This offer is open only to individuals bloggers. Agencies and companies will have to pay to feature their content. In addition, you can get more details on how to write for Kenya Geographic.
Facts and Figures
The Kenya Geographic website, the SafariQuest™ booking engine, The TravelHive™ eStore, the SafariCoin™ reward programme, the AngaHuru™ flight booking engine, the Kenya Geographic Magazine™, the KenGeo TV™, the Voyagers Choice™ Awards and the Safiri Kenya™ blog are owned and run by Kenia Geographic Ltd. Kenia Geographic is a Kenyan-based company registered in 2020 and operating under the Kenya Geographic brand name to provide the first-ever Online Integrated Tourism platform in Kenya where travellers can do all that is travel under one roof. The Blog itself began in 2012.
Kenya Geographic has won several prestigious awards. In 2019 we won the International Travel Awards for Best Online Travel Agency in Kenya and the Microsoft ICT Innovation award in Tourism in 2016. We have received several nominations over the years as follows:
- Africa's Leading Online Travel Agency 2021 [World Travel Awards]
- Africa's Leading Online Travel Agency 2020 [World Travel Awards]
- Africa's Best Online Travel Agency in 2019 [International Travel Awards]
- Nairobi's Best Online Travel Agency in 2019 [International Travel Awards]
- MICE Tours & Travel Solution of the Year in 2019 [Africa MICE Awards]
- MICE Business Tourism Blog of the Year in 2019 [Africa MICE Awards]
- Eco-Warrior Sustainable Tourism Change Maker in 2019 [Eco-Warrior Awards]
- Eco-Warrior Journalist of the Year in 2019 [Eco-Warrior Awards]
- BAKE Best Travel Blog in Kenya in 2013 [BAKE Awards]
We have a rapidly growing social media foot print because of our high-quality content. We boast over 100 bucket list ideas, more than 6,000 travel photos and over 500 blog posts. We are an accredited member of the Bloggers Association of Kenya (BAKE) and an accredited WebFluential Influencer. In addition, we are a prolific travel influencer on TripAdvisor, where we rank among the top 10 most influential in Nairobi. We are also active on the TravelMassive network.